I myself am terrified of staying still. I came to resent status quo as much as I once tried preserving it. From what I can tell reminiscing about it, status quo meant, at least from a previous point of view and in the context of improving oneself, reaching the pinnacle in personal development and trying to remain there.

But realizing that personal development is never about the goal, and instead cherishes the moment of progress, the journey of upgrading itself, it became clear that status quo would mean eventual retrogression.

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If you are into personal development for a while now, it is most likely that you’ve already noticed the somewhat egocentric context in which it is being adopted.

Namely, we are conditioning ourselves to be entirely self-dependent, learning how to live by our rules and standards as we go along the way. Some people are even following their “made up” rules to the point of being religious about it.

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You’ve probably noticed me saying that habits and routines are what shape our reality. And for the most part, any which way you try to spin it, it sounds about right. Everything about us, it was conditioned one way or another.

Our daily routine, how we decide to conduct our lives, our actions, how we react in different situations, how we emotionally respond…  It became so thanks to conditioning our body and mind to work in sync and come up with the same results over and over again.

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If you share my level of fascination with anything marketing related, then you probably already have a hint on what transmedia marketing is. If no however, then let me bring the concept closer in layman terms. In a nutshell, transmedia marketing is trying to deepen the narrative while keeping it dispersive through different media platforms.

It means, in plain English, to share the story, the massage, the concept, on different platforms while paying attention that each platform presents part of the whole in a different, yet cohesive manner.

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From bestselling titles, to exhaustive studies, and even back to ancient philosophy, it seems that whenever there is the question on mindfulness and being present at the moment, the answer provided is fairly simple.

However, what honestly amazes is the broad context in which this technique can be applied and, to an even bigger amazement, how such rudimentary and seemingly naïve concept can have so many tangible results in regards to our well-being and persona in general.

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